Client story

Car Park Management Company

Turning traffic data into a better car parking experience
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£1m+ reduced costs annually


Accurate predictions

A leading Car Park Management company using Automatic Number Plate Recognition (ANPR) was issuing many Parking Charge Notices a year but fewer than half were being paid. How could they predict payers and non-payers?

"We loved working on this project—it's a fantastic feeling to drive such a strong business result."
Ishbel Hughes-d'Aeth, Principal Product Lead

Intelligent predictive ML models

We built machine learning models that combined factors like weather, vehicle data and local services to confidently identify which notices should be sent and which shouldn’t. Integrating this prediction into the issuing system significantly reduced costs without affecting revenues, and was integrated into the daily issuing process, processing over 120TB of data every day.


How can we help you?

Datasparq is a boutique AI & data firm solving complex business challenges. We help businesses put AI to work—driving a real, tangible impact.

Our agile team of experts pride themselves on being practitioners, not PowerPointers, and  deliver high-value AI & data solutions at speed.

If you're interested in exploring how AI & data could help your business, get in touch with us and we'll get back to you promptly.

How can we help with your AI journey?

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