£1m+ reduced costs annually
Accurate predictions
A leading Car Park Management company using Automatic Number Plate Recognition (ANPR) was issuing many Parking Charge Notices a year but fewer than half were being paid. How could they predict payers and non-payers?
Intelligent predictive ML models
We built machine learning models that combined factors like weather, vehicle data and local services to confidently identify which notices should be sent and which shouldn’t. Integrating this prediction into the issuing system significantly reduced costs without affecting revenues, and was integrated into the daily issuing process, processing over 120TB of data every day.
"We loved working on this project—it's a fantastic feeling to drive such a strong business result."
Ishbel Hughes d'Aeth, Principal Product Lead at Datasparq
How can Datasparq help you?
The end-to-end AI & data transformation company
Datasparq is an end-to-end AI & data transformation company. We help enterprises tackle complex, high-value business challenges using AI. Working as an integrated partner, we help the world’s best-known companies navigate the threats & opportunities of AI by designing, building and running cutting-edge solutions.
What makes Datasparq different?
- We’re practitioners—not PowerPointers. Our clients don’t just get a slide deck—in fact, we pride ourselves on getting things done. Our clients count on us to help them end-to-end—from finding ways to unlock the value in their data, to delivering and managing the finished product.
- Where data science meets design thinking. Our clients only get the A-team. We build bespoke, world-class teams for every unique challenge; carefully considering operational factors and putting end-users first. That’s where our SparQshop sessions come in.
- We’re here for people and the planet—not just profit. We’re part of the story about AI as a force for good. That means creating ethical, explainable AI that helps build a better world for everyone.
