Client story

RS Group

Improving user experience with a cloud data service and recommendation engine

Recommendation Engine

Better Performance

Timely recommendations are reaching the users of the website through a sub-second latency API built with Python’s FastAPI and Gunicorn for concurrency

Robust Testing

With the current architecture we can support multiple algorithms and versions of trained models, allowing us to perform robust A/B testing in a live environment

AI Platform

DesignSpark now has an AI platform that in a similar manner can support AI use-cases that rely on API serving and batch model training

Enhancing the user experience with better recommendations

Datasparq was engaged to help DesignSpark enhance the user experience on their main site. As with many content rich sites, giving users the ability to find relevant information but also discover new content, increases engagement and allows users to contribute to the community more effectively.

Furthermore, by consuming content the users get the chance to learn, interact and consecutively buy components from Electrocomponents PLC main site. Getting this right would allow better engagement and thus better monetisation of the community.

Building on Google cloud

Datasparq suggested building a personalised recommendation engine that would allow users to discover relevant content based on their interests and the interests of their peers thus improving their online experience and the way they are interacting with the site.

To achieve this Datasparq designed a rich article metadata & classification engine. This was needed to support enhanced recommendations, analytics and content commissioning. To make this a reality, we built a data service that continuously analyses all the articles’ content of the website, understands them semantically and creates ontological models around them. Then, we used various algorithms to provide article recommendations to users based on their reading history.

The platform has been in Production since January of 2022 helping DesignSpark engage their community of engineers through daily recommendations.


The content extraction and semantic analysis layer is happening during a batch process but recommendations are happening in real-time, for each online user, and are served through an API that adheres to the agreed SLA of sub-second latency.

The service and the data pipeline were designed and delivered on Google Cloud Platform (GCP). By following Datasparq’s engineering principles, best practices and by leveraging our “elements of engineering” (link) we deployed the new service on GCP using serverless components and IaaC approach through Terraform.

The API serving happened through Google Cloud Run which allowed us to run stateless containers with a bit more flexibility than the current version of Cloud Functions allowed.

We are ingesting, daily, user activity data from Google Analytics (GA4) to Big Query where we apply our topic extraction methods and run our classification models before we save the output in Postgres Cloud SQL instance ready to be served to the users through our API


Cloud Functions
Cloud Storage
Cloud Run
Cloud SQL
Cloud Secrets
Cloud Build

How can we help you?

Datasparq is a boutique AI & data firm solving complex business challenges. We help businesses put AI to work—driving a real, tangible impact.

Our agile team of experts pride themselves on being practitioners, not PowerPointers, and  deliver high-value AI & data solutions at speed.

If you're interested in exploring how AI & data could help your business, get in touch with us and we'll get back to you promptly.

“The RS Group team were great to work with."
Oli Bartlett, Director of Product @ Datasparq

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