Client story

Gatwick Airport

Building a state-of-the-art data analytics capability for a top UK airport

7% revenue increase

“The Datasparq team were great to work with and their data science and engineering expertise has really helped us tackle some high-value challenges"
Gary Wallace, Head of Car Parks and Commercial
Gatwick Airport

Improving commercial decision making

Datasparq was engaged to help Gatwick’s car parking and commercial products team, who were looking to improve car park occupancy and pricing using advanced analytics and modern data platform capabilities.

Gatwick had previously worked extensivley to review pricing strategies and develop initial forecasts and booking curves. The team has continued to improve parking commercial strategies using data from Google Analytics to better calculate optimal pricing.


Data platform

However, the data platform, in place at the time and the pricing tools demanded a lot of manual processes to deliver effective trading-decision reporting, and required a step-change in capability to drive further improvements.

Gatwick’s longer term aspiration required the new data and analytics platform to be able to support multiple data sources to deliver BI and analytics use-cases, but also be extensible to support machine learning to help with more advanced use-cases such as dynamic pricing calculations.


Stack Driver
Cloud Builder
Cloud Secrets

New tooling

During the initial approach the solution was designed and deployed on AWS, making use of tools like Databricks, Microsoft SQL server and S3 storage layer that aligned with the corporate IT architecture at the time. The solution proved to be more expensive than initially anticipated and inflexible in supporting more use cases that rely heavily on SQL data exploration and machine learning.

Datasparq suggested migrating the solution to Google Cloud Platform due to its superior data analytics and AI capabilities but also to make use of the BigQuery ecosystem. The solution proved to be faster, more robust and flexible to support BI and AI applications.

“The Gatwick team were great to work with."
Ishbel Hughes-d'Aeth, Principal Product Lead @ Datasparq

How can we help you?

Datasparq is a boutique AI & data firm solving complex business challenges. We help businesses put AI to work—driving a real, tangible impact.

Our agile team of experts pride themselves on being practitioners, not PowerPointers, and  deliver high-value AI & data solutions at speed.

If you're interested in exploring how AI & data could help your business, get in touch with us and we'll get back to you promptly.

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