The Age of ai

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Datasparq is a specialist AI & data firm that designs, builds and runs high-impact AI & data solutions

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Our mission

Make a real impact

Practitioners—not PowerPointers

At Datasparq, we’re AI specialists who are passionate about delivering valuable, operational AI solutions at speed. Our teams combine a unique mix of data science, data engineering, product thinking and design.

We help businesses at every stage of their AI journey. From value discovery; to designing, training and building; to managing AI; we serve as a trusted AI growth partner.

The Datasparq difference...

Business impact

Our mission is to build AI solutions that deliver real value every day

Responsible business

As a certified Great Place to Work, we care about people and the planet

Cutting edge

We fund academic projects at the frontiers of AI research

A Day-to-Day Difference

Data science meets design thinking

We uncover opportunities for you to use data to drive business improvements and deliver solutions that transform day-to-day operations.

This is about the practical application of AI, data platforms, analytics, data science and machine learning to create tools you’ll use every day to improve efficiency, effectiveness and create more value.

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Solutions

How can AI help your business?

Here are some solutions we've built—but the possibilities are endless.

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Dynamic Pricing

Route Optimisation

Risk Management

PPC Optimisation

Free resource

Download the AI for business starter pack

With the starter pack, you'll be able to...

✓ Identify business challenges to solve with AI
✓ Qualify whether AI is the right solution
✓ Start mapping out your AI solution today

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Have a question about AI?

See our work

Turning an ambitious data science backlog into real business value

AI / Team Augmentation

Travel, Transport & Hospitality

Turning delivery data into 720,000 miles fewer miles-driven

AI / Route Optimisation

Turning content data into better recommendations

AI / Content Recommendations

Turning supply & demand data into happier holidaymakers

AI / Dynamic Pricing

Travel, Transport & Hospitality

Meet our experts

Jeremy Bradley

Chief Data Scientist

Oli Bartlett

Director of Product

James Watkinson

Director of Engineering

Federica Ancona

Client Director, Transport & Hospitality

Client stories

GXO—Press Release

GXO’s partnership with Datasparq has improved route efficiency and reduced carbon emissions and diesel consumption for leading UK retailer Iceland.

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Haleon—TBCTT

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Haleon—QRM

Datasparq developed a new suite of risk models to improve manufacturing risk identification by 250% for a leading consumer healthcare organisation.

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RS Group—Inventory Management

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Protected—Churn Prediction

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Four Seasons Hotels—Rebooking

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Haleon Risk Prediction

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Veezu

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Trafford Centre—Bespoke Data Platform

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Gousto—MLOps assessment

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GXO—Data Health Check

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easyJet—No Shows

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easyJet—CPC

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The Big Word—SparQshop

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easyJet—Team Augmentation

How Datasparq helped easyJet accelerate their AI & data transformation with data science team augmentation.

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Bowmark—Threats & Opportunities

Our client, a longstanding, London-based private equity firm with over £1.7b in AUM, specialises in investing in mid-market tech businesses. When considering an investment in a tech-powered media business, they needed a better understanding of the threats and opportunities in the GenAI landscape.

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Reed—Job Finder Machine

Find out how we helped Reed use skills data to match job seekers with job roles. Datasparq is a boutique AI & data firm solving complex business challenges.

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DfT—HR & Finance

Find out how we helped a Major Government Department reduce the time for risks to be detected & flagged improved from 4 weeks to 24 hours. Datasparq is a boutique AI & data firm solving complex business challenges.

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Nature's Way Foods—Demand Forecasting

Find out how we helped a Food Supply Business build an AI demand forecasting capability that increased forecasting accuracy by 25%. Datasparq is a boutique AI & data firm solving complex business challenges.

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Parking Eye

Find out how we helped a Car Park Management Company reduce their annual costs by over £1m. Datasparq is a boutique AI & data firm solving complex business challenges.

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PetCo—Location Recommendations

Find out how we helped a Leading National Retailer increase their revenue by $12m+ per year. Datasparq is a boutique AI & data firm solving complex business challenges.

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RS Group—Content Recommendations

Find out how we helped RS Group improve their user experience with an intelligent content recommendation system. Datasparq is a boutique AI & data firm solving complex business challenges.

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London Gatwick—Dynamic Pricing

Find out how we helped London Gatwick increase their revenue by 7%. Datasparq is a boutique AI & data firm solving complex business challenges.

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Careers

Join the team

Curious about what it'd be like to work at Datasparq? We're looking for people who are bright, brilliant and curious.

See our open roles

When you're ready, we're here